A French anti-smoking campaign has led to fuss because of its sexual explicit content. Posters show kneeled down boys and girls depicted with a cigarette in the mouth, while a man apparently holds their heads in front of his private parts. Critics say the campaign distracts from the actual message.
The French media even referred to the former U.S. president Bill Clinton’s affair with Monica Lewinsky. The non-smoking organization behind the campaign, ‘Droits des Non Fumeurs’, states that the posters show no abuse, but ‘submission to the cigarette’. They are designed to create a shock effect, especially among young smokers who hardly seem vulnerable to traditional campaigns.
